Own demand generation strategy across paid, organic, partnerships, and community channels
Build and optimise multi-channel campaigns aligned to product launches and GTM priorities
Drive MQL → SQL pipeline growth with clear attribution and reporting
Run rapid growth experiments across paid media, landing pages, email, and content distribution
Manage budget allocation across channels based on performance
Improve conversion rates across the funnel
Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
Build dashboards and reporting frameworks
Use data to continuously refine strategy
Partner with Product Marketing on launch amplification
Align with Sales on ICP targeting and pipeline quality
Work with Content to maximise distribution and reach

4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
Experience owning paid acquisition and multi-channel campaigns
Strong analytical skills and comfort with attribution models
Demonstrated success building pipeline in early-stage or high-growth environments
Bias for action and experimentation mindset
Experience marketing to developers or technical audiences (nice to have)
Familiarity with PLG + sales-assisted hybrid funnels (nice to have)
Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce) (nice to have)

25 days holiday
health insurance, including dental and vision, which extends to partners and dependents
company-matched pension
commuting stipend for those who live outside London
cycle to work scheme

Marketing Manager – Demand Generation

Key skills