Head of Marketing

Role Overview

• Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets
• Lead brand positioning to ensure consistency, relevance, and differentiation across regions
• Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value
• Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic
• Drive brand awareness and customer acquisition in international markets, particularly the US
• Identify opportunities within immature or emerging markets, building strategies to accelerate growth
• Build, lead, and develop a high-performing, scalable marketing team
• Foster a culture of accountability, creativity, and performance
• Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes
• Ensure seamless execution of campaigns from concept through to delivery and performance analysis

Requirements

• Currently operating in a Head of Marketing (or equivalent senior leadership) role
• Proven experience leading brand-led marketing strategies within fashion, preferably women’s fashion or adjacent categories
• Strong experience in US market marketing and/or scaling brands internationally
• Deep understanding of social-first marketing and engaging modern, digital-native audiences
• Demonstrated success in building and leading high-performing teams
• An Inspirational and highly collaborative leader!

Benefits

• 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
• Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
• Paid parental leave**Enjoy financial advice and discounts through our Commbank Workplace Banking Program
• We encourage our team to make time for fun
• from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
• Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
• What matters to us
• we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
• We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia