Strategic Marketing Lead, Marketplaces

Veriff is seeking a Strategic Marketing Lead for Marketplaces to enhance content and sales enablement within their rapidly growing segment. This role focuses on creating high-impact materials for customer interactions and collaborating across teams to support strategic initiatives and drive account growth.

Responsibilities:

• Partner with the campaigns team on 1:1 ABM campaigns for key accounts, owning the positioning copy and creative across landing pages, mailers, pitch decks, and in-person engagements
• Partner with Sales and Solutions Engineers to build highly customized 'deep dive' diagnostics for Top 100 prospects, analyzing specific vulnerabilities and building hypothesis-led decks
• Proactively work with Account Management to drive detected cross-sells in existing key accounts, redesigning QBRs to move from reporting stats to pitching the next value-add module
• Design narratives and produce high-quality, professional sales and upsell materials for new and existing customers, moving beyond standard templates to address the customer's specific context
• Ensure strategic alignment with Product Marketing (PMM) and new logo efforts, supporting plays such as adoption, cross-sell/volume, and multi-product attach
• Collaborate across teams to ensure Sales and AMs are equipped with world-class materials for all prospect and customer meetings

Requirements:

• 5–8+ years of experience in product marketing, GTM planning, or sales enablement within B2B SaaS
• Commercial Fluency: Ability to read a prospect's 10-K, earnings transcripts, and risk reports to extract business pains and translate them into Veriff value propositions
• Executive Storytelling: Experience translating complex API/technical capabilities into simple, CEO-level visual narratives
• Operational Excellence: Highly organized with a proven ability to tailor materials for customer-specific engagements with fine-grained detail
• Strong Collaborator: Comfortable partnering cross-functionally and managing competing priorities across Sales, AM, and Product
• Data-Driven: Deep understanding of both the pre-sale and post-sale customer journey and how to influence it through content