Senior Director, Global Brand and Product Marketing

Role Overview

• Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
• Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
• Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace
• Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance
• Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love
• Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance
• Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results
• Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints
• Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories.
• Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time
• Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches
• Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits
• Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies
• Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels
• Develop and oversee HOKA’s global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes
• Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets
• Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community
• Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams
• Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA’s brand positioning, purpose and visual identity
• Lead, inspire, and develop a high-performing global team driving brand and category marketing

Requirements

• 15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands
• Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
• A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights
• Deep understanding of the intersection between running, sport, culture, and community — and how to authentically bridge performance and lifestyle storytelling
• Exceptional skills in leading global governance, agency management, and budget oversight
• Proven ability to drive full-funnel media strategies that connect brand building with demand generation
• Strong leadership skills with experience building, motivating and developing global teams
• Excellent communication, collaboration, and storytelling skills
• Trend and data informed mindset with creative sensibility — able to balance strategic vision with executional excellence.

Tech Stack

• Go

Benefits

• Competitive Pay and Bonuses
• We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and Wellbeing
• No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time Away from Work
• Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, Discounts and Perks
• Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development
• Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness
• There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.