Own commercial performance metrics across the digital purchase journey: revenue per visitor, conversion, average order value and funnel efficiency.
Define and own daily/weekly/monthly trading rhythms, targets and levers, and drive performance to plan.
Translate commercial goals into prioritised product and optimisation roadmaps.
Design the end-to-end decision journey for high-consideration subscription purchases from acquisition landing experiences, through questionnaire and personalised recommendation, to checkout and post-purchase handoff.
Lead a high-velocity test-and-learn programme across the funnel, prioritising experiments that move revenue per visitor and conversion.
Design and run A/B, multivariate and cohort experiments; define success metrics, analyse impact and scale winning treatments.
Own funnel analytics, cohort analysis and attribution to ensure clear insight into what’s driving commercial performance.
Partner closely with Growth Marketing, Product, Design, Engineering, Data, Clinical and Customer Operations to turn hypotheses into shipped improvements.

Significant experience owning eCommerce, conversion or digital trading in consumer-facing subscription or repeat-purchase businesses.
Proven track record improving revenue per visitor, conversion rates and funnel efficiency through experimentation and product change.
Strong strategic thinker with hands-on execution ability.
Experienced in building and prioritising experimentation roadmaps.
Comfortable with funnel analytics, cohort analysis, survival curves and KPI-driven decision making; SQL or analytics tool literacy preferred.
Excellent communicator able to translate commercial and technical complexity into clear actions for cross-functional teams and leadership.
Highly Valuable Experience in health, regulated products or other high-trust consumer categories.
Background working with clinical teams, customer operations and fulfilment to align product experience with clinical safety and operational realities.
Familiarity with tools such as Amplitude, GA4, Looker/LookML and experimentation platforms; SQL literacy desirable.
Commercially minded with the ability to link product decisions to unit economics, contribution margin and LTV outcomes.
Comfortable operating close to senior leadership with high trust, ownership and accountability.

Head of eCommerce

Key skills