This is a highly technical performance marketing role focused on improving the visibility, efficiency and profitability of e-commerce campaigns through feed optimisation and Google Shopping strategy.
You will be responsible for ensuring product data is structured correctly, feeds are fully optimised, and campaigns are continuously tested and improved to drive CTR, conversion rate and ROAS.
This role sits within an established paid media team and reports into the Head of Paid Media, managing a portfolio of 5–10 e-commerce clients ranging from specialist retailers to large online stores.

Strong e-commerce experience , covering the full process from feed creation to campaign optimisation
Must have hands-on experience managing product feeds , including: Feed rule creation Ongoing management and optimisation Use of Google Merchant Centre and tools like Shoptimised
Should be confident running paid media campaigns across Google Ads and Meta
Magento experience is essential , with a solid understanding of how it differs from platforms like Shopify and WooCommerce
Needs a mix of technical expertise and client-facing skills
Able to clearly explain strategies and actions
Comfortable communicating directly with clients
Strong knowledge of tracking and attribution , especially: Server-side tracking Meta Conversion API (preferred) Google Merchant API (nice to have)

Paid Media Manager – Ecommerce

Key skills