Conceptualization, management, optimization and scaling of paid social campaigns across all relevant social media platforms (e.g., TikTok, Instagram, Pinterest, LinkedIn, etc.)
Strategic consulting for national and international clients in developing and implementing data-driven social media strategies, with responsibility for planning and executing complex campaign projects
Analysis, evaluation and continuous optimization of relevant performance KPIs, and deriving data-driven recommendations to further develop campaigns
Monitoring market and industry trends, testing new platform features, and developing innovative approaches to generate best practices and successful case studies
Close collaboration with internal teams and support in developing internal paid social processes, standards and the transfer of technical knowledge within the team

Relevant professional experience in social advertising and proficiency with Facebook Ads tools
Knowledge of auction-based platforms
Experience creating audience-targeted and cross-channel campaigns
Openness to other performance marketing topics (including the interplay with social). Hands-on operational experience is an advantage
Independent working style, strong communication skills and team spirit, as well as enjoyment in working with clients and colleagues

A modern and dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
Daily new challenges and the opportunity to work independently in an experienced, successful team with flat hierarchies and short decision-making processes
Deep insights into the glamorous world of high-profile personalities combined with a creative working atmosphere in our Marketingmühle
Numerous benefits such as corporate fitness via Wellpass, free drinks, a candy bar, a unique office at our Marketingmühle, attractive discounts, team events, professional development and more

Senior Paid Social Marketing Manager

Key skills