Integrated Marketing Manager

Point.me is on a mission to increase spending power for millions by turning loyalty points into travel wealth. They are seeking an Integrated Marketing Manager to connect various marketing efforts, ensuring cohesive campaign execution across channels and maintaining brand consistency.

Responsibilities:

• Support execution of brand and product go-to-market campaigns from brief through launch
• Translate high-level strategy into clear campaign plans with defined timelines and deliverables
• Align messaging and assets across social, lifecycle, paid, blog, partnerships, and earned media
• Partner closely with Product feature launches and key product moments
• Manage cross-channel execution plans based on point.me positioning and messaging frameworks
• Ensure product narratives are consistent across lifecycle marketing, campaign creative and content
• Coordinate launch timelines across Brand, Growth, PR, and Lifecycle
• Help operationalize GTM plans so nothing slips between strategy and execution
• Write clear, strategic briefs for creative, lifecycle marketing, and design teams
• Brief editorial writers with strong narrative direction and messaging guardrails
• Coordinate campaign kickoffs and manage cross-functional feedback loops
• Work with marketing leadership to ensure all creative and content ladders back to campaign objectives and brand standards
• Partner closely with PR and our Editor-in-Chief to align campaign timing with media outreach and pitches
• Coordinate messaging frameworks, talking points, and supporting assets for PR moments
• Ensure earned media efforts feel integrated — not bolted on
• Maintain the master marketing calendar
• Create visibility across Product, Growth, Lifecycle, Creative, Partnerships, and PR
• Flag risks early and bring structure to fast-moving initiatives
• Act as a brand steward across campaigns, partnerships, and external-facing content
• Maintain campaign documentation and key messaging frameworks
• Serve as a detail-oriented final pass before major launches

Requirements:

• 4–7+ years of experience in marketing, brand, product marketing, or integrated campaign roles
• Experience managing cross-channel campaigns
• Proven ability to brief creative and editorial teams clearly and effectively
• Experience collaborating with PR teams on launches and media moments
• Excellent project management and organizational skills
• Clear communicator who is comfortable coordinating across multiple stakeholders
• Strong instincts for brand, storytelling, and campaign pacing