You manage high-performing funnels across the entire customer journey – from initial inspiration to a clear decision.
Do you want to move people, not just “manage” campaigns?
Lots of creative freedom: you will expand the marketing area and bring your own ideas.
Close collaboration with Sales, the Product team and Consultants to drive growth holistically.
Lead generation & campaign work: you plan, manage and optimize cross-channel lead campaigns along the customer journey (funnel/lead management).
Performance Marketing: you implement campaigns primarily on LinkedIn (optionally Meta/Google) and optimize them in a data-driven way.
Analysis & optimization: you run ongoing performance analyses and A/B tests and derive action plans.
Tracking & reporting: you set up pragmatic tracking and present KPIs (leads, conversion rate, CPL) clearly.

Experience in online/performance marketing, ideally B2B/SaaS (HR-related experience is a plus).
Good understanding of target audiences, funnels and conversion.
Practical experience with LinkedIn Ads, ideally complemented by Google/Meta.
Confident use of analytics/marketing tools (e.g., Google Analytics) and a basic understanding of SEO and GEO (geo-targeting).
Structured, independent working style, strong communication skills and enjoyment of teamwork.
Very good German and good English skills.
Nice to have: HubSpot (or a similar CRM/marketing-automation tool), experience with video content, WordPress, Elementor or other comparable tools, experience in copywriting and creating conversion-optimized text.

A collaborative working relationship where our clients’ success comes first – we focus on developing sustainable solutions that create real value rather than pursuing short-term marketing and sales goals.
This only works through teamwork: consultants and product developers with a psychology background, software developers, marketing experts and sales colleagues work hand in hand.
ITB offers room for creativity and development, so your innovative ideas and opinions are welcome.
We are a family-friendly employer where private and professional life can be well balanced.
Accordingly, your workdays are flexible in terms of home office days and working hours.
We have a strong team spirit with workshops, shared lunches, team events, sports activities, health promotion and much more.
We offer an internal ITB training curriculum and a budget for your personal development.
We also have excellent public transport connections and free parking. You also have the option to purchase a subsidized Deutschlandticket (public transport pass).

Performance Marketing Manager

Key skills