Digital Designer

Role Overview

• Steward and evolve Directive's visual identity across all touchpoints
• Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable
• Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors
• Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic
• Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display
• Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans
• Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor
• Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration
• Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says
• Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts
• Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects
• Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency
• Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system
• Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable

Requirements

• 3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
• A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
• Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube) — you understand platform specs, attention constraints, and what makes something stop a scroll
• At least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-have
• Experience designing sales and pitch materials for a professional services or B2B context — you understand the difference between marketing to a growth team and marketing to a buying committee
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
• Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level)
• Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor
• Figma — design systems, component libraries, collaborative handoff
• Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent
• Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Access to certified therapists through Spring Health, membership to Headspace
• Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24
• January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time