Key skills
AISpringLeadershipPhotoshopIllustratorA/B TestingSales
About this role
Role Overview
- Build and maintain Directive's visual identity
- Produce the ad creative that runs across paid programs
- Design the sales materials for growth team use
- Steward and evolve Directive's visual identity across all touchpoints
- Build and maintain a scalable design system
- Establish clear brand standards and apply them consistently
- Design and produce static ad units across all platform specs
- Produce motion graphics and short-form video cutdowns
- Edit existing video assets into high-performing ad units
- Collaborate with the media team to interpret campaign performance data
- Build and execute A/B creative tests
- Maintain visual consistency and brand standards across all ad creative
- Design pitch decks, proposal templates, case study presentations
- Develop division-specific collateral that carries a distinct visual identity
- Partner with strategy and growth leadership to understand the selling narrative
Requirements
- 3–5 years of professional design experience
- A portfolio that shows range across brand work and performance creative
- Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube)
- At least 1–2 years of motion graphics and short-form video production experience
- Experience designing sales and pitch materials for a professional services or B2B context
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
- Expert level in Adobe Creative Suite — Illustrator, Photoshop, InDesign
- Proficient in Adobe After Effects and Premiere Pro
- Familiarity with A/B testing and CRO tools (Optimizely, Unbounce, Crazy Egg, or equivalent)
Benefits
- Medical, dental, vision plans
- Disability and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Membership to Headspace
- Physical therapy through Omada
- Fertility support through Carrott
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24
- January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time