eCommerce Manager, Senior Manager

Role Overview

• Manage and own the performance of the DTC and Amazon, including P&L responsibility and KPI achievement across sales, margin, traffic, and conversion.
• Oversee all aspects of ecommerce operations, including product listings, stock accuracy, site merchandising, promotional strategy, and customer experience.
• Utilize Shopify or Shopify Plus to continually optimize the end-to-end digital journey, from discovery through checkout and post-purchase experience.
• Managing the Amazon agency partner and taking ownership of Amazon performance, profitability and growth.
• Lead the strategic development of onsite UX/UI enhancements based on user behavior insights, ensuring frictionless navigation and maximized conversion.
• Leverage advanced analytics and customer insights to drive growth, optimize performance,and improve ROI across digital channels.
• Create and execute a testing roadmap, leading A/B testing and multivariate testing to identify high-impact improvements.
• Work closely with digital marketing to synchronize ecommerce promotions with paid and organic campaigns, aligning with broader brand goals.
• Collaborate with CRM and retention teams to develop lifecycle marketing strategies using platforms such as Klaviyo to increase LTV and customer loyalty.
• Manage relationships with external vendors and agencies (SEO, development, UX/UI) to ensure timely and cost-effective project delivery.
• Stay abreast of digital trends, new tools, and emerging technologies to keep Sculpted by Aimee at the forefront of ecommerce innovation.
• Identify new revenue opportunities including international expansion, marketplaces, and D2C enhancements.
• Lead, mentor, and develop junior ecommerce team members as the function grows.

Requirements

• Bachelor's degree in Business, Marketing, Digital Commerce, or a related field.
• 4
• 5 years of experience in ecommerce, with at least 2 years in a senior or strategic leadership role.
• Strong knowledge of Shopify Plus including apps, customization, and performance optimization.
• Demonstrated success in growing D2C revenue, improving CVR, and optimizing the ecommerce funnel end-to-end.
• Deep understanding of tools such as Google Analytics, HotJar, Elevar, and data platforms for actionable insights.
• Proven track record of building and executing testing frameworks (A/B, user testing, funnel analysis).
• Familiarity with Klaviyo for segmentation, automation, and personalized campaigns.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Understanding of digital marketing principles (SEO, SEM, CRO, paid media) and how they tie into ecommerce performance.
• Experience working with Shopify POS and omni-channel strategies is a strong plus.
• Strong communication and interpersonal skills with the ability to work cross-functionally and influence senior stakeholders.
• Entrepreneurial mindset with a passion for innovation, continuous improvement, and customer-centric thinking.

Benefits

• 25 days annual leave
• Professional development opportunities