Take strategic and creative ownership of all paid-media creatives
Develop performance-oriented creative strategies for Meta, Google, TikTok, and native advertising
Ensure systematic testing, iterative improvement, and scaling of paid creatives
Build and continuously evolve a structured creative testing framework
Analyze creative performance and derive clear, actionable recommendations
Translate product, market, and customer data into scalable ad and offer concepts
Lead, coach, and develop the ad-creation team (Content Creation & Media Buying)
Work closely with media buying and other stakeholders, prioritizing by impact rather than gut feeling
Establish efficient creative-operations processes to ensure speed and quality.

Several years of hands-on experience with UGC ads, image ads, video ads, advertorials, sales pages, and long-form content
4–6 years of relevant professional experience in performance marketing, creative strategy, or a comparable environment
Deep understanding of paid social (especially Meta & Google) and/or native advertising
Proven experience in systematic creative testing and iterative optimization processes
Confident in analyzing and evaluating key performance KPIs (e.g., hook rate, CTR, ROAS, CAC, AOV)
Performance-first mindset; creative quality is measured by impact
Experience leading or providing functional direction to creative teams
Strong at prioritization, creating clear briefs, and giving constructive feedback
Holistic understanding of digital funnel mechanics — from the ad, through the landing page, to conversion
Proficient with tools such as Frame.io, Asana, Meta Ad Library, Google Analytics, Power BI, or similar applications
Independent, entrepreneurial working style and clear, direct, solution-oriented communication.

Inspiring start-up spirit: Join a friendly, highly motivated team with lived core values, flat hierarchies, and a respectful, collaborative culture
Opportunity to take ownership and initiative and to implement your own ideas
Modern office in a great Mannheim location with good transport links
Flexible working: on-site in Mannheim, hybrid, or fully remote options available
Competitive compensation and 30 days of vacation
Company pension schemes (BAV / BKV)
Sense of community through employee events (company parties, sports activities, offsites, etc.)
Fitness benefits for the Mannheim location
Free drinks & snacks — and as many bitters as you like :)

Creative Strategy Lead

Key skills