About this role

Develop and refine packaging strategies to support new product introductions and portfolio alignment
Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings
Collaborate with cross-functional teams to define customer segments, use cases, and value propositions
Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement
Track performance metrics to identify opportunities for revenue growth and retention
Contribute to commercial playbooks and sales enablement materials
Lead pilot programs and packaging experiments to validate and refine strategies

5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
Understanding of how packaging and positioning impact adoption, retention, and revenue
Comfortable working across teams and translating strategic goals into operational plans
Experience supporting new product introductions and optimizing existing offerings
Highly organized, analytical, and adaptable in a fast-paced environment

Product Marketing Manager – Packaging and Go-To-Market

Key skills