Manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns
Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines
Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions
Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills)
Manage third party listings and company profile across business directories
Manage Agile CRM for campaigns and lead tracking
Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development

2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS)
Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter)
Knowledge on Quora, and Reddit will be an advantage
Demonstrable experience with email marketing, lead generation and SEM
Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
Familiarity with web design and WordPress
Having your own blog/website is a huge plus

Digital Marketing – SEO, Social Media

Key skills