You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts.
This role is rooted in strong performance media execution
driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn.
You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth.
You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns.
You’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions.

3–5 years of hands-on paid social experience (agency experience strongly preferred)
Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands
Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn
A true “hands-on keyboard” mindset with the ability to both strategize and execute at a high level
Understanding of full-funnel paid social strategy, including prospecting, retargeting, and lifecycle-aligned activations
Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency
Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations
Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance
Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus)
Experience running campaigns that drive on-platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion-focused flows)
Understanding of how paid media supports platform-native shopping experiences and conversion ecosystems

Paid Social Media Manager

Key skills