Social Media Manager, Influencer

Role Overview

• Leads the development and execution of integrated influencer and social media strategies aligned with overarching client objectives and business goals.
• Provides senior counsel to clients on influencer partnerships, creator ecosystems, content strategy, paid amplification considerations, measurement frameworks, and compliance best practices.
• Oversees multiple influencer and social programs simultaneously, ensuring strategic integrity, quality deliverables, and on-time execution.
• Identifies and cultivates influencer partnerships that authentically align with brand values, audience behaviors, and campaign objectives.
• Ensures all influencer programming complies with FTC disclosure guidelines and platform requirements.
• Collaborates across PR, paid media, creative, and analytics teams to align influencer and social strategies with fully integrated communications plans.
• Leverages data and performance insights to optimize programs and recommend strategic pivots that improve results.
• Identifies organic growth opportunities within existing accounts and supports expansion conversations with account leadership.
• Supports new business efforts through strategic input, influencer landscape analysis, proposal development, and client presentations.
• Mentors and manages junior team members, providing direction, feedback, and professional development support.
• Contributes to the evolution and improvement of the agency’s social and influencer practices by identifying process enhancements, emerging trends, and innovative approaches.
• Maintains a strong pulse on platform shifts, creator economy trends, and evolving best practices in influencer marketing.

Requirements

• 12–15 years of professional experience in social media and influencer strategy, preferably within an agency or integrated marketing environment.
• Demonstrated ability to lead complex, multi-channel influencer and social programs with measurable business impact.
• Strong client presence and proven ability to provide senior-level counsel to marketing and communications leaders.
• Experience overseeing multiple accounts and managing competing priorities in a fast-paced environment.
• Track record of identifying and driving account growth opportunities.
• Experience managing and mentoring team members; direct supervisory experience preferred.
• Deep understanding of influencer identification, vetting, negotiation, contracting, and performance measurement.
• Working knowledge of social media platforms, influencer tools, analytics platforms, and performance reporting frameworks.
• Excellent presentation and communication skills, with confidence in client-facing environments and new business settings.
• Bachelor’s degree in marketing, communications, public relations, or related field; advanced degree preferred.
• Willingness to travel up to 10% as needed.