You’ll own the CRO strategy for accounts from kickoff through ongoing iteration.
That includes auditing conversion paths across commercial pages, PDPs/PLPs, forms, onboarding flows, and key funnel moments — then prioritizing opportunities based on impact, effort, and business value.
You’ll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client-facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention.
You’ll also identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you’ll document and refine internal CRO workflows, testing standards, and QA processes as the program scales.
You’ll be trusted with things that matter: strategic direction, interpretation of results, and client confidence in high-stakes optimization decisions.

5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles.
Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments.
Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms.
Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar.
Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths.
Solid understanding of UX principles, persuasion, and conversion psychology—and how to apply them pragmatically, not dogmatically.
Strong proficiency with analytics platforms such as Google Analytics (GA4), Looker Studio, and/or other BI tools.
Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity).
Comfortable evaluating test validity, statistical significance, and tradeoffs between speed and rigor.
Experience building experimentation roadmaps, dashboards, and insight summaries that clearly connect tests to business outcomes.
Ability to explain complex findings in plain language to senior stakeholders.
Comfortable working independently, making judgment calls, and leading in ambiguous situations.

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Conversion Rate Optimization Director

Key skills