About this role
Role Overview
- The copywriter is responsible for crafting clear, compelling, and persuasive written content across a range of marketing channels, including advertising campaigns, social media, websites, and promotional materials.
- You will work closely with art directors, designers, and account teams to translate client objectives and brand messaging into creative concepts and copy that resonate with target audiences.
- The role involves understanding the client’s brand voice, audience insights, and campaign goals, while generating ideas, editing content for clarity and impact, and ensuring consistency across all communications.
- You will also collaborate in brainstorming sessions, contribute to pitch materials, and adapt messaging to suit different formats, ultimately driving engagement, brand awareness, and measurable results for our clients.
Requirements
- Strong writing, editing, and proofreading skills
- Understanding of marketing, branding, and advertising principles
- Familiarity with digital and social media platforms and their content requirements
- Knowledge of SEO, content strategy, and basic UX writing principles is a plus
- Previous copywriting experience in an advertising, creative, or marketing agency
- Portfolio demonstrating versatility across campaigns, digital, print, and social media
- Experience collaborating with creative teams (designers, art directors) and account managers
- Ability to craft compelling narratives aligned with brand voice and client objectives
- Experience in brainstorming, concept development, and pitch support
- Understanding of consumer insights and how to translate them into persuasive messaging
- Experience meeting tight deadlines and managing multiple projects simultaneously.
Benefits
- BMF is an equal opportunity employer
- We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, culturally and linguistically diverse communities, and LGBTQIA+ individuals.