Director, Marketing

Role Overview

• Own and evolve Nexxen’s global growth strategy across digital acquisition, support for GTM initiatives, and our education program, Nexxen U
• Drive pipeline and engagement by integrating performance marketing with educational and content programs
• Establish clear targets for lead generation, program adoption, and conversion, and optimize initiatives to achieve them
• Lead SEM and SEO strategy, including campaign architecture, keyword expansion, and performance optimization
• Oversee the website as a primary growth engine, including conversion rate optimization, landing page strategy, and experimentation
• Oversee paid media campaigns, inclusive of messaging and partnering with creative team on design
• Use analytics and data to identify opportunities to improve engagement and conversion
• Define the growth strategy and long-term vision for Nexxen U as a core driver of demand generation and thought leadership that ladders up to Nexxen’s positioning
• Partner with the Sr. Production Manager to shape course and short-form content, formats, and release roadmap based on business goals
• Ensure the program’s content and curriculum align with market needs and brand positioning
• Own performance outcomes for Nexxen U, including enrollment, engagement, and contribution to pipeline
• Lead, mentor, and provide strategic guidance to the digital marketing and content team
• Foster a positive culture of accountability, experimentation, and continuous improvement
• Partner closely with GTM, comms, creative, and commercial to align strategy, campaigns, and measurement

Requirements

• 10+ years in growth or performance marketing, preferably in B2B, ad tech, media, or SaaS
• Proven track record of building and executing global growth and demand generation with measurable pipeline impact
• Deep expertise in SEM, SEO, conversion rate optimization, and marketing analytics
• Strong understanding of website architecture, UX, and experimentation best practices
• Experience leveraging content marketing and thought leadership to drive demand
• Ability to shape program visions, roadmaps, and success metrics tied to business outcomes
• Highly analytical mindset with the ability to translate data into action
• Experience integrating content programs into demand generation strategies
• Fluency in marketing tech stacks (e.g., Hubspot, Salesforce, Google Analytics, Monday.com, SEMrush, etc.)
• Excellent creative and storyteller instincts
• Collaborative leader who can work cross-functionally with communications, sales, product marketing, creative, and experiential teams
• Demonstrated success leading and developing high-performing marketing teams

Benefits

• medical
• dental
• vision
• disability insurance
• 401(k)
• EAP
• parental leave
• unlimited vacation
• company-paid holidays