Own and evolve Nexxen’s global growth strategy across digital acquisition, support for GTM initiatives, and our education program, Nexxen U
Drive pipeline and engagement by integrating performance marketing with educational and content programs
Establish clear targets for lead generation, program adoption, and conversion, and optimize initiatives to achieve them
Lead SEM and SEO strategy, including campaign architecture, keyword expansion, and performance optimization
Oversee the website as a primary growth engine, including conversion rate optimization, landing page strategy, and experimentation
Oversee paid media campaigns, inclusive of messaging and partnering with creative team on design
Use analytics and data to identify opportunities to improve engagement and conversion
Define the growth strategy and long-term vision for Nexxen U as a core driver of demand generation and thought leadership that ladders up to Nexxen’s positioning
Partner with the Sr. Production Manager to shape course and short-form content, formats, and release roadmap based on business goals
Ensure the program’s content and curriculum align with market needs and brand positioning
Own performance outcomes for Nexxen U, including enrollment, engagement, and contribution to pipeline
Lead, mentor, and provide strategic guidance to the digital marketing and content team
Foster a positive culture of accountability, experimentation, and continuous improvement
Partner closely with GTM, comms, creative, and commercial to align strategy, campaigns, and measurement
Requirements
10+ years in growth or performance marketing, preferably in B2B, ad tech, media, or SaaS
Proven track record of building and executing global growth and demand generation with measurable pipeline impact
Deep expertise in SEM, SEO, conversion rate optimization, and marketing analytics
Strong understanding of website architecture, UX, and experimentation best practices
Experience leveraging content marketing and thought leadership to drive demand
Ability to shape program visions, roadmaps, and success metrics tied to business outcomes
Highly analytical mindset with the ability to translate data into action
Experience integrating content programs into demand generation strategies
Fluency in marketing tech stacks (e.g., Hubspot, Salesforce, Google Analytics, Monday.com, SEMrush, etc.)
Excellent creative and storyteller instincts
Collaborative leader who can work cross-functionally with communications, sales, product marketing, creative, and experiential teams
Demonstrated success leading and developing high-performing marketing teams