Design and execute full-funnel, multi-channel marketing campaigns that generate qualified pipeline within the independent physician market.
Develop clear, differentiated messaging and positioning that translates product value and customer outcomes into compelling market narratives.
Partner closely with Business Development to align marketing initiatives with territory strategies, pipeline goals, and target account priorities.
Build and manage account-based marketing programs targeting high-value physician practices and healthcare organizations.
Create high-impact sales enablement assets
including pitch decks, one-pagers, case studies, FAQs, and ROI snapshots
that improve conversion and deal velocity.
Partner with Customer Success to surface performance insights, testimonials, and measurable outcomes, and convert them into customer-facing proof points.
Standardize and optimize marketing-to-sales handoffs (MQL → SQL → Opportunity) to improve funnel efficiency and lead quality.
Own campaign performance, attribution, and reporting; continuously optimize targeting, messaging, and conversion rates using data-driven insights.
Leverage CRM, marketing automation, and enrichment tools to execute, track, and scale demand generation initiatives.

6+ years of experience in B2B growth or demand generation, with a proven track record of generating qualified pipeline within a defined vertical market.
Demonstrated success building and scaling full-funnel marketing programs that convert targeted accounts into sales opportunities.
Experience executing and optimizing multi-channel campaigns, including outbound, paid acquisition, and account-based marketing.
Strong analytical capability with hands-on ownership of funnel metrics, attribution, CAC/CPL, and pipeline reporting.
Proficient with CRM, marketing automation, and campaign execution tools (e.g., HubSpot, Salesforce, LinkedIn Ads, enrichment platforms).
Experience partnering closely with sales teams to align marketing strategy with territory plans and revenue goals.
Industry experience in HealthTech, Healthcare SaaS, DMEPOS, Revenue Cycle Management, or marketing to independent physician practices strongly preferred.
Bachelor’s degree or equivalent practical experience.

Medical, dental, and vision coverage
100% of the employee premium is covered by Rx Redefined.
Professional growth
be part of a high-growth team where you’ll learn quickly and see the impact of your work.
Unlimited PTO.

Growth Marketing Manager

Key skills