Act as the primary operations partner to Marketing and Sales Development / Business Development leadership
Translate go-to-market strategy into clear workflows, automation, and reporting for demand gen and outbound teams
Document processes and provide hands-on training to enable the Marketing and Sales Development teams
Own marketing operations across campaign setup, automation, audience segmentation, and attribution
Build and maintain marketing nurture programs
Ensure clean lead and account management, including scoring, routing, enrichment, and governance
Partner with demand generation to evaluate performance across funnel conversion, CAC, ROI, and pipeline contribution
Design and operationalize the marketing-to-SDR handoff so every lead or account is prioritized, contextualized, and actionable
Own SDR workflows in Hubspot, including routing rules (round-robin, territory based, account based), SLAs, sequences, and execution frameworks
Enable outbound motions by supporting the team with workflows, training, and tooling
Build reporting that tracks inbound responsiveness, SDR activity, conversion rates, and outbound pipeline impact
Own reporting and analytics for: Marketing-sourced and influenced pipeline, SDR-driven outbound pipeline, Funnel conversion from MQL/MQA through Closed Won, Account engagement and intent signals
Create dashboards and lightweight operating cadences that answer: what’s working, what’s not, and where to focus next
Design and maintain scalable workflows and data pipelines across Hubspot, and SDR tools
Ensure data quality, consistency, and trust in early-stage GTM systems
Identify opportunities to automate manual work and introduce lightweight intelligence (rules-based or AI-assisted) into workflows
Requirements
5+ years of experience in Marketing Operations, Growth Operations, Revenue Operations, or SDR Operations within a B2B SaaS or early-stage environment
Deep, hands-on experience with Hubspot and Salesforce
Strong understanding of demand generation, lifecycle marketing, and sales development motions
Experience supporting SDR/BDR teams, including routing, engagement tools, SLAs, and performance reporting
Highly analytical and comfortable working with funnel metrics, attribution, and imperfect early-stage data
Systems-minded operator who enjoys building from ambiguity and iterating quickly
Clear communicator who can partner effectively with Marketing and Sales leadership
Strong ownership mindset with a bias toward execution over process for process’ sake
Must be able to work hours skewed toward Eastern Standard Time to collaborate with US-based teams
Benefits
practical ownership and the ability to drive and make a difference in our GTM strategy