Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice
Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact.
Serve as the primary HubSpot admin: platform configuration, user management, workflow governance, and documentation standards
Build and maintain lead scoring and grading models aligned with ICP definitions and validated with Sales and RevOps
Manage HubSpot forms embedded across our Webflow site, including progressive profiling and submission-triggered workflows
Build self-serve dashboards that provide clear visibility into lifecycle and campaign performance for marketing leadership and GTM stakeholders
Stay current on HubSpot's evolving feature set (Journeys, AI capabilities, automation updates) and proactively evaluate adoption
Leverage AI-enabled tools to improve personalization, testing velocity, and performance analysis
Requirements
Hands-on HubSpot experience across lifecycle email, automation and platform administration, supporting both mid-market and enterprise go-to-market motions
Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
Experience building lead scoring and grading models from scratch
Familiarity with consent frameworks across regions (GDPR, CAN-SPAM etc.)
Analytical mindset comfortable building reports and interpreting performance data
Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization.
Nice to have : Experience working with the HubSpot–Salesforce integration
Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness
Basic HTML/CSS for email template customization.
Benefits
Hybrid work model – 2 days at the office, 3 days remote
RTT days – ~10 extra days off per year
Meal vouchers (SWILE) + free snacks & coffee
Yoga classes
Take a mindful break in our Paris office
Supportive parental leave and family moments — yes, even a Christmas party for your kids !
Health insurance (ALAN) – 60% covered + full life & disability cover
Afterworks, team celebrations & seasonal parties
Equipment of your choice
French & English lessons , professional development & access to Leeto CSE