Key skills
GoAISalesforceLeadershipSales
About this role
Role Overview
- Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
- Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice
- Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
- Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
- Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact.
- Serve as the primary HubSpot admin: platform configuration, user management, workflow governance, and documentation standards
- Build and maintain lead scoring and grading models aligned with ICP definitions and validated with Sales and RevOps
- Manage HubSpot forms embedded across our Webflow site, including progressive profiling and submission-triggered workflows
- Build self-serve dashboards that provide clear visibility into lifecycle and campaign performance for marketing leadership and GTM stakeholders
- Stay current on HubSpot's evolving feature set (Journeys, AI capabilities, automation updates) and proactively evaluate adoption
- Leverage AI-enabled tools to improve personalization, testing velocity, and performance analysis
Requirements
- Hands-on HubSpot experience across lifecycle email, automation and platform administration, supporting both mid-market and enterprise go-to-market motions
- Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
- Experience building lead scoring and grading models from scratch
- Familiarity with consent frameworks across regions (GDPR, CAN-SPAM etc.)
- Analytical mindset comfortable building reports and interpreting performance data
- Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization.
- Nice to have : Experience working with the HubSpot–Salesforce integration
- Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness
- Basic HTML/CSS for email template customization.
Benefits
- Hybrid work model – 2 days at the office, 3 days remote
- RTT days – ~10 extra days off per year
- Meal vouchers (SWILE) + free snacks & coffee
- Yoga classes
- Take a mindful break in our Paris office
- Supportive parental leave and family moments — yes, even a Christmas party for your kids !
- Health insurance (ALAN) – 60% covered + full life & disability cover
- Afterworks, team celebrations & seasonal parties
- Equipment of your choice
- French & English lessons , professional development & access to Leeto CSE