Develop seasonal marketing campaigns that promote apparel launches and strengthen brand storytelling.
Create mood boards and visual direction that translate brand concepts into marketing assets.
Define marketing assets required across channels, including paid media advertisements, social content, and campaign visuals.
Coordinate production logistics for content shoots and represent the apparel team during production.
Ensure garments are styled accurately and that campaign assets meet brand quality standards.
Coordinate apparel-related events such as pop-ups and collection launches.
Work with the Internal Talent Team to coordinate creator participation in apparel campaigns.
Ensure creators receive the appropriate products on schedule and align with campaign posting timelines.
Identify emerging creators whose audiences align with the apparel brand aesthetic.
Work with social media teams on engagement-focused campaigns.
Contribute to email and SMS marketing initiatives by coordinating copy and creative.
Monitor fashion, anime culture, and digital trends to inform campaign direction.
Coordinate marketing initiatives across the Design, Growth, and Talent teams.
Manage marketing budgets carefully and monitor campaign costs.
Review campaign performance metrics to identify which creative approaches are performing effectively.

2–4 years of experience in apparel marketing, fashion marketing, or consumer brand marketing.
Strong visual literacy and the ability to communicate creative concepts through tools such as Canva, Figma, or Adobe Creative Suite.
Familiarity with digital marketing platforms such as Meta Ads or TikTok Ads.
Strong interest in anime culture and familiarity with how anime aesthetics intersect with fashion and apparel branding.
Demonstrated strengths in creative thinking, team communication skills, results orientation, and strategic judgment.

Apparel Marketing Manager

Key skills