Regional Marketing Manager

Sumsub is a leading full-cycle verification platform that enables scalable compliance. They are seeking an experienced B2B marketing professional to lead their marketing strategy across North America, focusing on executing a Go-To-Market approach and integrated marketing campaigns to strengthen market presence.

Responsibilities:

• Develop a GTM strategy for North America tailored to our target industries and accounts
• Lead and execute regional marketing activities, including field events, content localization, and various online and offline campaigns to meet regional goals
• Establish partner channels and cultivate relationships with regional associations and partners
• Conduct regional research on competitors, market trends, and insights to ensure that our offering remains aligned with customer needs
• Gain expertise in local customers, partners, and industry to consistently identify new growth opportunities
• Implement account-based marketing (ABM) strategies in collaboration with the sales and marketing team
• Conduct co-marketing campaigns with local partners: webinars, roadshows, co-branded lead generation and thought leadership content, and more

Requirements:

• 8+ years of hands-on marketing experience in a B2B technology environment (IT, fintech, SaaS fields)
• Deep practical knowledge of the marketing mix
• Solid expertise in driving ABM tactics across online and offline channels
• Extensive experience in event management: participation in 3rd party conferences, partner events, and roadshows
• Demonstrated ability to drive, execute, and analyse the outcomes of integrated marketing programs
• Proven experience thriving in a rapidly evolving, high-impact scale-up environment
• Solid project management skills in projects involving internal and external stakeholders
• Exceptional interpersonal, communication, presentation, and problem-solving skills
• Proficient in English (native or fluent), Spanish is a plus
• Based in the United States