Senior Marketing Director – Global Sports Partnerships

Role Overview

• Lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes.
• Use data to make strategic marketing program decisions.
• Build partnerships across the enterprise to drive priorities and project direction.
• Make complex decisions delivering notable impact at the division level.
• Demonstrate return on investment.
• Identify risks, track to budgets/scope of work, define/prioritize solutions and deploy required resources.
• Act as a senior leader and subject matter expert on sports partnerships.
• Provide advice to marketing teams and business leaders on the most effective way to build Bank of America’s brands and market its products and services.
• Grow and measure return on investment and achieve business unit objectives utilizing programs targeted to sports and entertainment fans.
• Build, lead and maintain positive relationships directly with existing and new external partners and hold partners accountable for results.
• Play the role of integrator between external partners, agency partners and internal stakeholders.
• Take an active leadership role in shaping, evolving, and operationalizing the bank’s sports partnership strategy.
• Ensure alignment with enterprise brand priorities and business objectives.
• Drive cross functional implementation of the sports partnerships strategy.

Requirements

• 6+ years’ experience in partnerships/integrated marketing; or experience working with sports or entertainment marketing industry
• Strong understanding of sports & entertainment landscape and how the bank goes to market in the business
• Act as a primary senior subject matter expert on the rules, regulations, policies and customs of teams, leagues, governing bodies and other sports and entertainment organizations, as well as the rights and benefits received from partners, and how those assets are implemented
• Support negotiation of partnership agreements with external partners by recommending rights and benefits that effectively align with BAC’s marketing and business goals and optimize the value of the contract for both parties
• Converse at a high level with agency personnel and internal and external partners about marketing and advertising creative elements, development processes and specs; strong creative sensibility to navigate brand application and execution
• Proactively manage and prioritize multiple inter-connected deadlines and choreograph seamless implementation of rights and assets
• Superior proactive planning, organizational and time management skills
• Top-level written and verbal communication and influence skills with proven ability to negotiate vertically and horizontally to build consensus and buy-in
• Motivated self-starter and able to work in both team and independent situations
• Highest level Microsoft Office skills including Word, Excel, PowerPoint, etc.
• Passion for scrutinizing the status-quo and improving the way we do business through use of tools and data
• Strategic thinking with a willingness to 'roll up your sleeves' to accomplish goals
• Thrives in a complex, matrixed environment where collaboration and meetings/conference calls are extensive
• Pulse on external lens regarding consumer trends and cultural moments.

Benefits

• industry-leading benefits
• access to paid time off
• resources and support to employees