Lead the enterprise-wide analytics strategy supporting new subscriber acquisition across all acquisition channels.
Develop and enhance predictive models for offer lift measurement, conversion propensity, and customer prioritization.
Partner with channel owners and acquisition strategy teams to translate insights into targeted campaign optimizations and performance improvements.
Identify scalable growth levers to accelerate subscriber acquisition.
Design rigorous experimentation frameworks and advanced marketing measurement methodologies (e.g., causal inference, incrementality testing, multi-touch attribution).
Establish standards for controlled experimentation and test-and-learn governance across digital and offline channels.
Improve precision in performance reporting by isolating true incremental drivers.
Lead AI transformation amongst acquisition analytics.

5 – 7 years required, 7+ years desired experience in marketing analytics, data science, or related quantitative disciplines.
Demonstrated expertise in acquisition analytics, media performance measurement, and predictive modeling.
Deep knowledge and hands-on experience of statistical modeling, machine learning, experimental design, and causal inference.
Hands on experience LLM & GenAI solution build is a plus.
Strong proficiency in Python, SQL, and modern marketing analytics environments.
Experience with Databricks & Snowflake is a plus.
Experience deploying models into production and enabling automated decision systems.
Proven ability to influence senior stakeholders through data-driven storytelling.
Advanced degree in Statistics, Data Science, Economics, Engineering, Computer Science, or related field preferred.
Industry experience or knowledge in PayTV, entertainment, or subscription-based businesses is a plus.

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
It is the company's policy to offer pay that is competitive with other employers in the local market.
Our salary ranges are determined by role, level, and location.
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Principal – Marketing Advanced Analytics, Acquisition Analyst

Key skills