Customer Marketing Manager

Role Overview

• Develop and execute joint business plans for co-marketing initiatives with key strategic accounts and special segments.
• Collaborate with cross-functional teams to ensure alignment and execution of shared goals.
• Lead the development of creative marketing materials and assets tailored to the unique needs of strategic accounts and segments.
• Ensure assets are aligned with the brand and customer expectations and maintain ownership throughout their lifecycle.
• Work closely with account teams and data analysts to gather insights into customer needs, preferences, and pain points.
• Translate these insights into actionable marketing strategies that enhance the customer experience and deliver measurable results.
• Lead the briefing process for creative teams, ensuring that all marketing campaigns are strategically aligned with customer objectives.
• Manage the end-to-end execution of campaigns, from concept to performance analysis.
• Act as the primary point of contact for all customer marketing needs.
• Build and maintain strong relationships with key internal stakeholders (sales, product, customer success) and external partners (strategic customers, agencies).
• Lead the development of community-focused marketing assets, including newsletters, email templates, webinars, and other digital materials, ensuring they are aligned with campaign goals and customer interests.
• Track and measure the success of marketing initiatives for strategic accounts and special segments.
• Use data and insights to continuously optimize campaigns and report on key performance metrics.
• Partner with the events team to launch and manage exclusive events for special segments.

Requirements

• Bachelor’s Degree (in marketing or related field preferred); sales experience a plus
• 5+ years of marketing experience in marketing, customer marketing
• Proven experience in developing and managing co-marketing programs, joint business plans, and creative campaigns.
• Experience developing marketing programs and campaigns
• Writing briefs
• Proven track record of developing launch plans
• Strong presentation skills with the ability to communicate effectively to senior leadership.
• Strong understanding of customer insights, segmentation, and personalized marketing strategies.
• Excellent communication, collaboration, and project management skills.
• Ability to work cross-functionally with sales, product, and creative teams.
• Strong analytical skills, with the ability to analyze data and translate it into actionable marketing strategies.
• Experience managing marketing assets, from development to deployment, and ensuring consistency with brand guidelines.

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Other leaves of absence
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts
• Life & disability benefits
• Identity theft protection
• Pet insurance