Develop and execute regional field marketing plans aligned to company revenue goals.
Build and scale integrated field programs including events (in-person and virtual), trade shows, executive roundtables, partner activations, and local campaigns.
Track, measure, and report on program performance, optimizing based on ROI and revenue impact.
Serve as a strategic partner to regional sales leaders to understand territory priorities, account strategies, and revenue targets.
Collaborate with sales to identify target accounts and create account-focused field programs.
Ensure strong follow-up processes and enable sales with the right tools and messaging to convert leads into opportunities.
Work closely with product marketing, content, partnerships, and customer marketing to create compelling field experiences.
Manage and track lead progression to ensure accurate attribution, reporting, and lead management.

Minimum 3-4 years of experience in B2B SaaS field marketing, events, or integrated campaign roles—preferably in high-growth, enterprise-focused companies.
Demonstrated success generating pipeline and supporting revenue growth.
Strong understanding of sales processes and experience working closely with sales teams.
Experience tracking KPIs and analyzing marketing performance data.
Excellent project management and organizational skills.

Field Marketing Manager

Key skills