Director, Brand Experience

Role Overview

• Shape and evolve Zillow’s product visual language
• Define and evolve the visual language and brand experience principles across Zillow’s digital products
• Ensure our brand personality is expressed consistently and cohesively in product experiences
• Engage early in product strategy and planning to embed brand thinking from the start
• Identify opportunities — both transformative and incremental — to elevate craft across the ecosystem
• Raise the standard for visual craft
• Mature our visual design practice and elevate skills within our product design org
• Establish clear standards and guidance for visual execution within product
• Integrate visual standards and principles into design systems, engineering workflows, AI-enabled tooling, and our new brand hub
• Show what great looks like through rituals and resources
• Safeguard quality and cohesion as we increase speed and scale
• Lead and develop a high-performing team
• Inspire, coach, and grow a team of visual designers across identity, motion, and illustration
• Provide strong creative direction and thoughtful feedback
• Build a culture of excellence, accountability, and collaboration
• Partner closely with Brand on strategy, priorities and execution
• Collaborate closely with Design Systems to embed brand into shared components and tooling
• Partner with Content Design to align visual and verbal expression
• Partner with Studio Z to ensure cohesive brand experiences across marketing & product
• Work closely with experience design leaders to support their teams and work
• Influence senior stakeholders through strong storytelling and sound judgment

Requirements

• Preferred background in graphic design, visual communication, or a related field
• 7+ years of experience leading and developing design teams; min 5 years of managing
• 10+ years of experience in visual, brand, or digital design, including experience defining visual language within digital product experiences
• Experience working within technology or product-led organizations and partnering closely with product and engineering teams
• Experience shipping digital products and bringing design work from concept through execution
• Experience working across complex, cross-functional environments and aligning a broad set of stakeholders to move work forward
• Experience translating visual standards into scalable systems, tooling, or workflows
• Portfolio demonstrating how you lead teams and shape work, with examples that reflect strong craft and execution

Benefits

• Health insurance
• Equity awards based on experience, performance, and location