Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others
Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis
Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars
Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders
Partner with retail media networks and third-party tools to enhance campaign execution
Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
Manage relationships with external agencies or platform reps, where applicable

3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerce
Hands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platforms
Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards
Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics
Ability to manage multiple campaigns across different platforms and categories
Experience working in a fast-paced, cross-functional environment
Familiarity with DSPs, retail media attribution, and omnichannel strategies is a plus
Bonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion

Retail Media Manager

Key skills