Social Media Manager

Role Overview

• Create and execute a social media strategy that helps advance TU’s broader organizational goals
• Produce and aggregate compelling content for multiple social channels to promote TU’s messaging priorities
• Generate leads from TU’s social media audience and convert social followers into advocates, newsletter subscribers, members, donors and volunteers
• Grow audience and engagement on existing channels and identify opportunities to expand to new channels
• Work with regional communications directors and other departments to leverage social media tools to meet program goals
• Run social campaigns that support lead generation, advocacy mobilization, and annual giving
• Partner with the development team to support fundraising goals through social media
• Use analytics to measure the effectiveness of strategies and adapt accordingly to amplify impact
• Provide excellent community management, connect with TU’s social audiences
• Stay abreast of the fast-moving digital strategies and social media trends
• Audit TU social media channels across the organization and provide recommendations about their ongoing value and management
• Identify and cultivate relationships with outdoor creators, fishing influencers, and conservation advocates
• Develop and manage influencer/ambassador program
• Provide social media training, guidance and support to TU staff and grassroots members
• Ensure a compelling, on-brand, and inclusive voice across TU’s social media channels

Requirements

• Bachelor's degree or equivalent experience preferred; 3+ years’ experience in digital communications, marketing, or a related field
• Exceptional writing, editing, and storytelling skills; ability to reach audiences with an engaging communications style
• Motivated, creative, and self-directed
• Demonstrated experience engaging diverse audiences with digital marketing strategies
• Knowledge of current and emerging social media platforms, including Facebook, Instagram, TikTok, YouTube; experience using platform analytics to guide efforts
• Experience using a CRM system to track data, and using metrics to maximize effectiveness of digital strategies
• Experience with Meta Business Manager for social media advertising a plus
• Understanding of SEO strategies and writing techniques
• Strong video production and editing skills, with demonstrated experience creating short-form video content for Reels, TikTok, and YouTube Shorts; graphic design skills and ability to work within brand guidelines a plus
• Politically and culturally aware communicator
• Ability to multitask across multiple campaigns and projects
• A working knowledge of or a willingness to learn about trout and salmon conservation, policy, science, and fishing
• Proficiency in Microsoft Office 365
• Experience with Sprout Social, Hootsuite, Later or another social media management tool
• Willingness to travel
• Basic photography skills a plus
• Ability to build relationships and collaborate with remote colleagues and dispersed teams
• Commitment to diversity, equity, and inclusion principles
• Passion for TU’s mission is essential.

Benefits

• Generous benefits package
• Healthy and family-friendly atmosphere