Create and execute a social media strategy that helps advance TU’s broader organizational goals
Produce and aggregate compelling content for multiple social channels to promote TU’s messaging priorities
Generate leads from TU’s social media audience and convert social followers into advocates, newsletter subscribers, members, donors and volunteers
Grow audience and engagement on existing channels and identify opportunities to expand to new channels
Work with regional communications directors and other departments to leverage social media tools to meet program goals
Run social campaigns that support lead generation, advocacy mobilization, and annual giving
Partner with the development team to support fundraising goals through social media
Use analytics to measure the effectiveness of strategies and adapt accordingly to amplify impact
Provide excellent community management, connect with TU’s social audiences
Stay abreast of the fast-moving digital strategies and social media trends
Audit TU social media channels across the organization and provide recommendations about their ongoing value and management
Identify and cultivate relationships with outdoor creators, fishing influencers, and conservation advocates
Develop and manage influencer/ambassador program
Provide social media training, guidance and support to TU staff and grassroots members
Ensure a compelling, on-brand, and inclusive voice across TU’s social media channels
Requirements
Bachelor's degree or equivalent experience preferred; 3+ years’ experience in digital communications, marketing, or a related field
Exceptional writing, editing, and storytelling skills; ability to reach audiences with an engaging communications style
Motivated, creative, and self-directed
Demonstrated experience engaging diverse audiences with digital marketing strategies
Knowledge of current and emerging social media platforms, including Facebook, Instagram, TikTok, YouTube; experience using platform analytics to guide efforts
Experience using a CRM system to track data, and using metrics to maximize effectiveness of digital strategies
Experience with Meta Business Manager for social media advertising a plus
Understanding of SEO strategies and writing techniques
Strong video production and editing skills, with demonstrated experience creating short-form video content for Reels, TikTok, and YouTube Shorts; graphic design skills and ability to work within brand guidelines a plus
Politically and culturally aware communicator
Ability to multitask across multiple campaigns and projects
A working knowledge of or a willingness to learn about trout and salmon conservation, policy, science, and fishing
Proficiency in Microsoft Office 365
Experience with Sprout Social, Hootsuite, Later or another social media management tool
Willingness to travel
Basic photography skills a plus
Ability to build relationships and collaborate with remote colleagues and dispersed teams
Commitment to diversity, equity, and inclusion principles