Lead go-to-market strategy and execution for assigned solution portfolios.
Analyze market trends, competitive dynamics, and customer insights to prioritize the initiatives that will drive the greatest pipeline and revenue impact.
Develop and maintain AI-assisted content workflows that enable the team to produce high-quality positioning documents, sales tools, campaign briefs, and enablement assets at scale.
Serve as the primary GTM strategist connecting product marketing, field marketing, demand generation, sales enablement, and business development.
Provide strategic counsel and recommendations to senior and executive leadership on GTM priorities, resource trade-offs, and portfolio coverage.

8+ years of experience in product marketing, GTM strategy, or a related strategic marketing function, ideally within B2B technology or financial services.
Demonstrated ability to operate across the full marketing funnel from value proposition development and messaging through enablement, demand generation, and pipeline influence with a clear understanding of how each stage connects to revenue.
Strong analytical skills with experience translating market data, competitive intelligence, and customer insights into prioritized, actionable GTM plans.
Proven track record of influencing cross-functional teams and communicating strategic recommendations to senior and executive-level stakeholders without direct authority.
Hands-on experience using AI tools (such as Claude, CoPilot, Jasper) to accelerate content development, research, or workflow automation in a marketing or strategy context.
Added bonus if you have: Experience in fintech, banking technology, or enterprise software go-to-market environments.
Familiarity with product launch tiering frameworks, OKR-based planning, or portfolio management approaches for multi-product organizations.
A passion for mentoring others and building scalable, repeatable GTM processes that elevate the entire team.

Principal Analyst, Go-To-Market Strategy

Key skills