Go-to-Market Engineer

Role Overview

• As our Go-to-Market (GTM) Engineer, you own the top of the sales funnel.
• You'll build the infrastructure that identifies the right companies, finds the right contacts, reaches out at the right moment, and gets meetings booked.
• You work closely with the CEO and the sales team, and your success is measured in demos scheduled.
• You will use tools like Clay, n8n/Make, Claude, Lemlist and Hubspt to build and launch creative, scalable campaigns, and identify new ways to engage and convert leads.
• Build and maintain our TAM in Clay: scrape and structure a market universe from Prio A, B, C companies in DACH across industries like Retail, Hospitality, and Logistics.
• Automatically identify and enrich the contact persons per account and push qualified leads into HubSpot with clean, structured data.
• Set up signal-based triggers (hiring signals via Stepstone/Indeed, news events, new locations, leadership changes, etc.) to prioritize outreach timing.
• Build and run outbound campaigns end-to-end: LinkedIn, email, and multi-channel sequences, including writing the copy yourself.
• Make demo scheduling your core KPI: the goal is to book meetings for yourself and the entire sales team, which you will support.
• Keep CRM hygiene as a continuous responsibility: clean data, no duplicates, correct lifecycle stages, optimized pipeline views, etc.

Requirements

• You are analytical, hands-on, and deeply curious about how to turn data into pipeline.
• You have a strong bias for action and love testing things quickly.
• Are fluent in Clay and know how to build TAMs, enrichment waterfalls, and contact identification workflows.
• Are comfortable in HubSpot: creating and updating companies and contacts, managing pipeline stages, and building automated workflows.
• Know how to write short, clear, and persona-specific outbound copy that converts.
• Have run outbound campaigns yourself, not just built the infrastructure for others.
• Are highly analytical: you set up tracking, measure what works, and cut what doesn't.
• Are not afraid of manual research and understand when automation is the right tool and when it isn't.
• Have studied business, marketing, or a related field, or have built equivalent experience.
• Bonus if you have experience with signal-based outbound or intent data (hiring signals, news triggers, funding alerts).

Tech Stack

• Go

Benefits

• Be part of a company that protects frontline workers and customers from preventable harm.
• Join an ambitious, international team with flat hierarchies and fast decision-making.
• Shape a high-impact role from scratch and work directly with the founders.
• Move fast, build bold, and help define the future of GTM in SaaS.
• Choose where you work: fully remote or on-site in Berlin.