Senior Promotions Manager

Role Overview

• Own the promotional roadmap and calendar of all YSI brands by developing, orchestrating the execution of the weekly and monthly promotional plan.
• Determine and allocate monthly onsite promotional budget in an optimal way.
• OKR setting and KPI monitoring for your team.
• Lead brainstorming and facilitate the ideation of exciting and engaging customer centric ATL, TTL and headline omnichannel campaigns.
• Share roadmap with key stakeholders, ensuring feedback is gathered and the appropriate teams are consulted.
• Work closely with the Commercial Lead for the planning, monitoring and optimising the promotional pricing and reward strategy
• while balancing reward costs.
• Manage the wider team, encouraging a collaborative and empowering working environment, that enables career development.
• Ownership of the brand style guide and ensuring all content is on brand and within company guidelines.
• Continuously analysing the performance of promotional activity and reporting back to the business on learning.
• Work closely with the CRM, Product and VIP teams to support regular and ad-hoc promotional activity in those departments.
• Work with CRM team to define customer segmentation to ensure the customer is receiving the right offer, at the right time, through the right channel.
• Responsible for developing ideas for new promotional mechanics and onboarding any third-party tools to support the business growth.
• Accountable for ensuring our social media promotional activity is delivered relevant and timely by the social media manager.

Requirements

• Strong creative skills with a flair for fun, engaging written and visual communication to support the vision and style of multiple brands.
• Native English level (understanding of North American market a plus)
• A proven background in marketing
• Gaming industry experience an advantage but not essential (focus on Casino and/or Bingo preferred)
• Highly organised and proactive with strong attention to detail a must
• Able to work independently under tight deadlines
• Data driven and commercially savvy
• A strong sense of prioritisation and an enthusiastic, “can do” attitude

Benefits

• Competitive salary
• Performance Bonus
• Private Health Insurance
• Opportunities for career growth and development.
• Collaborative and dynamic work environment.