Plan and coordinate company events across the U.S. and Canada, including trade shows, demonstrations, workshops, distributor events, and customer activations.
Maintain and manage the company event calendar, ensuring proper scheduling and coordination across regions and teams.
Serve as the main coordination point between Sales, Marketing, Culinary, and Operations teams, as well as external partners and vendors.
Oversee event logistics and preparation, including venues, invitations, marketing materials, demo kits, product shipments, swag, and operational requirements.
Coordinate trade shows and ensure successful multi-brand presence, including booth organization, signage, shipping, sampling, and promotional materials.
Maintain and ensure proper use of the Event Management platform (Visual Planning), supporting internal teams and ensuring all events are accurately recorded.
Manage event-related budgets and expenses, including tracking costs, collecting receipts, and ensuring adherence to allocated budgets.
Monitor and manage marketing materials, sales tools, and swag inventory, coordinating orders in collaboration with the Marketing team.
Track event performance and KPIs, maintain ROI reporting, and support continuous improvement of event processes.

International travel required – usually once or twice a year
Must be available to work occasional weekends and evenings when participating in company trade or vendor shows; or customer-related events

Event Operations Manager

Key skills