Develop a content strategy and editorial calendar that directly supports integrated campaign themes, addresses buyer pain points, and aligns with SEO goals
Oversee the creation of a wide range of demand-generation and sales-enablement assets, including whitepapers, case studies, blog posts, sales presentations, and video scripts.
Partner with the Campaign Strategy Lead to develop core campaign messaging and key content offers for lead generation.
Collaborate with the Event Strategy Lead to develop compelling event-specific content, presentations, and demo scripts.
Work with Sales management to understand enablement needs and develop effective tools like battle cards, competitive briefs, and ROI calculators.
Ensure all product marketing content is on-brand, consistent in tone, and optimized for the CAQH website and user experience.
Develop and maintain core product messaging documents that articulate key value propositions.

Bachelor’s degree in marketing, communications or business preferred, or equivalent experience.
Exceptional writing, editing, and storytelling skills.
Proven ability to rapidly develop deep product knowledge and translate complex, technical product features into clear, compelling customer benefits.
Strong project management and collaboration skills.
Expertise in using marketing tools, marketing automation platforms (HubSpot preferred, Marketo, Pardot)
Experience with sales enablement platforms (e.g., Outreach.io, Seismic) and CMS platforms is a plus.

Growth Content & Communication Manager

Key skills