Lead GTM planning and orchestration for launches, enhancements, and portfolio updates
Ensure GTM plans translate from strategy → enablement → campaigns → sales → delivery without friction or rework
Work in lockstep with Operations to align delivery readiness, capacity, and implementation models with GTM plans
Sales Enablement to develop playbooks, training, and field readiness
Demand Generation to align GTM strategy with campaign planning, targeting, and funnel objectives
Marketing Communications to ensure that launches land with clarity, consistency, and external impact
Define and evolve clear, differentiated positioning for Provider and Payer Solution offerings across buyer personas and products
Act as the steward of the product narrative, ensuring alignment across sales, marketing, and client-facing teams
Ensure modular, scalable packaging aligned to customer maturity, buying behavior, and expansion paths
Collaborate deeply with Sales, Product and Operations to ensure packages are operationally feasible, scalable and repeatable, and clearly understood by delivery teams
Review pricing and recommend needed evolution
Equip Sales Enablement with pricing narratives, return on investment framing, and objection handling

5-7 years of experience in product marketing, GTM, commercial strategy, or adjacent roles (level dependent)
Demonstrated ownership of positioning, packaging, pricing, and launches in a B2B or enterprise environment
Proven experience collaborating with Operations / Delivery teams
Sales Enablement
Demand Generation
Marketing Communications
Strong executive communication skills and cross-functional leadership presence

Product Marketing Manager

Key skills