Senior Product Marketing Manager, Enterprise Measurement & Attribution

Yelp is a company dedicated to connecting people with great local businesses and helping national brands achieve their marketing goals. They are seeking a Senior Product Marketing Manager to lead go-to-market strategies and drive adoption for advanced measurement and attribution solutions, collaborating with various teams to enhance Yelp's reputation as a trusted measurement partner.

Responsibilities:

• Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API)
• Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions
• Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies
• Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and Yelp win
• Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams, in partnership with Enablement
• Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence and address common measurement challenges
• Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities
• Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization

Requirements:

• 8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions)
• 4-6 years in B2B Product Marketing
• Well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients
• Experience working with / supporting sophisticated measurement solutions, including conversion APIs
• End-to-end experience owning GTM strategies for technical products
• Experience driving research & discovery in ambiguous, fast-moving environments
• Excellent cross-functional collaboration skills
• Ability to influence both strategy and execution
• Strong analytical and creative skills
• Excellent project management skills and the ability to multitask
• Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes
• Clear and persuasive communication skills in writing and presentations
• Comfortable engaging all levels, including C-suite executives
• Value inclusion, enjoy mentoring others, and embrace curiosity and growth