Plan and execute integrated marketing activities, including events, campaigns, and customer engagements, to drive awareness and pipeline
Activate and localize global content and go-to-market initiatives to ensure relevance while maintaining brand consistency
Coordinate PR activities and media engagement in alignment with global communications
Develop and amplify customer and partner stories across channels, including case studies, content, and joint initiatives
Support account-based marketing (ABM) with tailored messaging and assets for strategic regional accounts
Collaborate cross-functionally with sales, partners, and global teams to ensure effective execution and lead management
Track performance of campaigns and activities, and share insights to support continuous improvement and global alignment

5+ years of experience in B2B marketing, ideally within tech, media, telecom, or SaaS
Strong project management skills with the ability to manage multiple initiatives simultaneously
Experience in event planning, PR coordination, and social media activation
Ability to translate global strategies into effective market execution
Strong content and storytelling capabilities, with attention to brand and messaging
Familiarity with marketing automation tools such as HubSpot is a plus
Excellent communication skills in Swedish and English, both written and verbal
A collaborative mindset and ability to work cross-functionally in a global organisation.

Marketing & Communications Manager

Key skills