Own demand generation and pipeline creation
Build and execute programs that generate qualified pipeline for the sales team
Develop campaigns that support both inbound demand and outbound prospecting efforts with the BDR and sales teams
Launch targeted account based programs focused on municipal governments across North America
Position Govstack as a leading voice in the GovTech space through thought leadership, industry insights, and executive content
Develop programs that bring municipal leaders together through peer events, roundtables, and industry conversations
Work closely with sales leadership to ensure marketing is tightly aligned to pipeline and revenue goals
Measure marketing performance through pipeline generated, influenced revenue, and campaign ROI
Own the broader marketing function including brand, messaging, events, and product marketing
Build and develop a high performing marketing team focused on measurable growth outcomes

10 plus years of experience in B2G SaaS marketing with a strong emphasis on demand generation and pipeline creation
Proven ability to generate measurable pipeline for a sales led organization
Strong understanding of marketing metrics including pipeline contribution, CAC, and revenue attribution
Experience leading marketing teams in high growth SaaS environments
Experience working with public sector or regulated industries is a strong asset

Head of Demand Generation

Key skills