Demand Generation Lead

Auquan is a company that develops autonomous AI agents to streamline financial workflows for major institutions. They are seeking a Demand Generation Lead to create targeted marketing campaigns aimed at senior leaders in the financial sector, focusing on precise engagement rather than volume.

Responsibilities:

• Campaign strategy and execution across LinkedIn, ABM, email, and paid channels, including targeting, budget allocation, and ongoing optimization
• Nurture infrastructure: marketing automation, lead scoring, lifecycle stage management, lead handoff workflows in HubSpot, and email newsletter operations
• Pre- and post-event demand generation: activating attendee lists, running engagement campaigns, and measuring pipeline impact
• Landing pages, conversion paths, and website optimization in service of campaign performance
• Campaign analytics, attribution, and reporting dashboards that give the team real-time visibility into what's driving pipeline
• Close collaboration with Sales on lead qualification, follow-up workflows, and feedback loops that sharpen targeting over time
• Partner with Finance on pipeline forecasting inputs and reporting consistency