Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff
Brief and guide the creation of bespoke landing pages, email sequences, and webinars
Configure segments and workflows as needed (not full design or build ownership)
Coordinate geo-targeted plays and joint sales and marketing motions
Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence
Deliver clear reporting that demonstrates program ROI and informs ongoing strategy
Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behaviour
Develop pitch decks and email sequences informed by call data
Support customer marketing through nurture sequences for at-risk and expansion accounts
Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell

3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs
A strategic thinker who is equally comfortable rolling up their sleeves
you own the plan and execute it
Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences
Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform
Strong communicator with the ability to collaborate effectively with small, cross-functional teams
Fully remote-ready with a self-directed working style
Experience in financial services or data-driven B2B environments is a plus

Demand Generation Manager

Key skills