Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities by lifecycle stage, product usage, industry, and account tier.
Partner with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion plays.
Collaborate with Product Marketing to refine bundling strategies, value propositions, and positioning that increase product adoption and penetration.
Drive measurable expansion pipeline and revenue contribution from marketing-sourced and marketing-influenced programs.
Execute integrated, multi-channel campaigns across email, webinars, in-product messaging, digital, and SDR outreach.
Partner with Customer Experience and CS to align messaging across onboarding, adoption, renewal, and expansion stages.
Establish scalable journey frameworks that balance automation with high-value account personalization.
Work with Customer Success to identify and respond to risk signals (e.g., declining usage, support patterns, executive turnover).
Develop targeted marketing interventions that support retention and protect recurring revenue.
Contribute to overall Net Revenue Retention (NRR) strategy and performance.
Define and track KPIs for customer marketing programs, including expansion pipeline, conversion rates, adoption lift, retention impact, and revenue influence.
Partner with Marketing Operations to ensure accurate attribution and reporting within Salesforce and Marketo.
Establish a rigorous test-and-learn framework, continuously optimizing segmentation, messaging, and channel mix.
Own the strategy and execution for customer reviews across third-party platforms (e.g., G2, TrustRadius).
Develop campaigns to increase review volume, quality, and category rankings.
Coordinate cross-functionally to activate advocates and manage review responses in partnership with Product and Customer teams.
Evaluate and pilot AI-driven approaches to personalization, segmentation, campaign automation, and performance optimization.
Introduce scalable innovations that increase efficiency while improving relevance and customer engagement.
Requirements
5–8 years of experience in B2B SaaS marketing, with a focus on customer marketing, lifecycle, demand generation, or ABM.