Marketing Specialist – LATAM, Caribbean

Role Overview

• Plan, launch, and optimize paid advertising campaigns across Meta, LinkedIn, Google, and other relevant platforms
• Design and produce ad creatives directly (static, carousel, short-form video, display, and social formats)
• Develop visually compelling assets aligned with brand guidelines and performance goals
• Monitor campaign performance daily, identifying optimization opportunities related to targeting, bidding strategies, placements, audience segmentation, and creative performance
• Develop persuasive and concise ad copy aligned with the client's tone and value proposition; collaborate closely with designers and contractors to produce high-impact visuals and creative assets
• Conduct structured A/B and multivariate testing on campaign variables—including audience sets, message angles, and landing page components—to inform continuous learning and improve cost-per-result
• Build and maintain custom audiences, including list uploads, behavioral targeting, retargeting sequences, and lookalike audiences to maximize campaign efficiency
• Support landing page creation and optimization, coordinating with internal teams or external partners to refine messaging, layout, and conversion paths
• Track and validate conversion events, ensuring proper configuration of tracking pixels, UTMs, and analytics tags to ensure data accuracy and attribution
• Prepare performance dashboards and weekly summary reports, highlighting key metrics, trends, and tactical recommendations to support decision-making
• Research competitors, market trends, and audience behavior to fuel campaign positioning and uncover opportunities for differentiation
• Collaborate cross-functionally with sales and leadership, ensuring marketing campaigns align with pipeline needs, value props, and customer profiles
• Assist with additional marketing initiatives, including social media management, content creation, email marketing, and lead nurturing sequences as needed
• Maintain an organized content and asset library, ensuring creative and messaging materials remain brand-consistent and easily accessible
• Stay current on platform changes and advertising best practices, proactively proposing new strategies or channels to expand marketing impact

Requirements

• Recent hands-on design experience (within the last 1–2 years)
• Strong understanding of paid performance marketing, including audience targeting, bidding strategies, funnels, attribution, and campaign optimization
• Data-driven approach with the ability to analyze campaign metrics and identify insights
• Strong portfolio demonstrating performance-driven creative assets (ads, landing pages, social media creatives, etc.)
• Exceptional written communication skills for crafting clear, persuasive messaging
• Highly organized and proactive with strong attention to detail
• Experience supporting landing page or funnel optimization through messaging or conversion-rate testing is preferred
• Familiarity with B2B marketing, content marketing, or working with leadership teams in fast-moving environments

Benefits

• Flexible work arrangements
• Professional development