Plan, launch, and optimize paid advertising campaigns across Meta, LinkedIn, Google, and other relevant platforms
Design and produce ad creatives directly (static, carousel, short-form video, display, and social formats)
Develop visually compelling assets aligned with brand guidelines and performance goals
Monitor campaign performance daily, identifying optimization opportunities related to targeting, bidding strategies, placements, audience segmentation, and creative performance
Develop persuasive and concise ad copy aligned with the client's tone and value proposition; collaborate closely with designers and contractors to produce high-impact visuals and creative assets
Conduct structured A/B and multivariate testing on campaign variables—including audience sets, message angles, and landing page components—to inform continuous learning and improve cost-per-result
Build and maintain custom audiences, including list uploads, behavioral targeting, retargeting sequences, and lookalike audiences to maximize campaign efficiency
Support landing page creation and optimization, coordinating with internal teams or external partners to refine messaging, layout, and conversion paths
Track and validate conversion events, ensuring proper configuration of tracking pixels, UTMs, and analytics tags to ensure data accuracy and attribution
Prepare performance dashboards and weekly summary reports, highlighting key metrics, trends, and tactical recommendations to support decision-making
Research competitors, market trends, and audience behavior to fuel campaign positioning and uncover opportunities for differentiation
Collaborate cross-functionally with sales and leadership, ensuring marketing campaigns align with pipeline needs, value props, and customer profiles
Assist with additional marketing initiatives, including social media management, content creation, email marketing, and lead nurturing sequences as needed
Maintain an organized content and asset library, ensuring creative and messaging materials remain brand-consistent and easily accessible
Stay current on platform changes and advertising best practices, proactively proposing new strategies or channels to expand marketing impact
Requirements
Recent hands-on design experience (within the last 1–2 years)
Strong understanding of paid performance marketing, including audience targeting, bidding strategies, funnels, attribution, and campaign optimization
Data-driven approach with the ability to analyze campaign metrics and identify insights
Strong portfolio demonstrating performance-driven creative assets (ads, landing pages, social media creatives, etc.)
Exceptional written communication skills for crafting clear, persuasive messaging
Highly organized and proactive with strong attention to detail
Experience supporting landing page or funnel optimization through messaging or conversion-rate testing is preferred
Familiarity with B2B marketing, content marketing, or working with leadership teams in fast-moving environments