Key skills
AILLMAnalyticsSaaS
About this role
Role Overview
- Own and drive strategy for maximising visibility in AI-powered search (multi-format content production & optimisation)
- Monitor brand presence and accuracy in AI assistant responses
- Track and report on LLM visibility metrics and citation rates
- SEO strategy
- monitor keyword ranking and build a strategy for keyword optimisation at scale
- Manage external content production agency: brief, review, and ensure quality and performance for LLM visibility
- Lead and develop internal content managers to deliver high-quality, keyword optimised content
- Liaise with a senior graphic designer for visual asset production
- Build scalable content workflows and production systems
- Balance content velocity with quality and performance requirements
- Lead creative visual strategies that captures audience attention and drive engagement
- Own organic traffic growth targets and performance KPIs
- Monitor, analyse, and optimise content performance across website and social media
- Identify growth opportunities through data analysis and audience insights
Requirements
- Deep understanding and experience of Answer Engine Optimisation (AEO) principles
- Knowledge of how LLMs process, cite, and surface content
- Understanding of traditional SEO with focus on modern AI search landscape
- Data-driven approach with proven track record of hitting organic growth targets
- Experience with analytics platforms and bonus points if they’re LLM visibility ones (Profound, PeecAI, AirOps, or equivalent)
- Experience with content analytics and demand gen metrics: conversion rates, pipeline contribution, MQLs, etc.
- Ability to translate performance data into creative and strategic decisions
- Strong understanding of content funnel metrics and conversion optimisation
- Strong visual creative instinct: Natural eye for what catches attention and drives engagement
- Proven ability to direct visual content that performs (graphics, video, multimedia)
- If you have a portfolio demonstrating visual content success, please share
- (French/German/Spanish spoken and written highly desirable)
- Experience in B2B SaaS, fintech, or technical product marketing
- Experience with video production and editing
- Knowledge of AI tools for content creation and optimisation
Benefits
- 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)
- Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location)
- £45 monthly wellness allowance, accruable, to be used on whatever wellness means to you
- through Edenred
- Access to Moka.care for emotional and mental health wellbeing
- Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)
- 28 days of holidays
- Latest Apple Mac equipment
- Company virtual events
- Great office snacks to fuel your day
- Vitality private health insurance (for you and your family/partner)
- Bupa private dental care
- A positive team to work with daily!