Product Marketing Director

Role Overview

• Develop and execute product marketing strategies aligned with Canoe's overall business objectives to drive awareness, adoption and retention.
• Conduct thorough market research and analysis to identify market trends, competitive landscape, and customer needs, providing valuable insights to inform product development and marketing strategies.
• Develop go-to-market plans for new product launches, including product positioning, messaging, pricing strategy, and sales enablement materials.
• Collaborate closely with product management, sales, customer success, and other internal teams to ensure alignment and execution of product marketing initiatives, identify key value propositions, and develop messaging and positioning that differentiates our products in the marketplace.
• Drive the creation of compelling marketing collateral, including presentations, whitepapers, case studies, and website content, to effectively communicate the value proposition of Canoe's products, services, and solutions.
• Collaborate with Revenue and Marketing Operations to provide commercial teams with the necessary tools and resources to effectively communicate the value proposition of Canoe's products to prospects and customers.
• Increase market awareness and thought leadership for Canoe's innovative solutions through participation in industry events, webinars, and other marketing channels.
• Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives, regularly tracking and analyzing results to optimize strategies and tactics for maximum impact.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 5+ years of experience in product marketing, preferably in the alternative investments, financial technology or software-as-a-service (SaaS) industry
• Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, engagement, and retention
• Strong analytical skills and data-driven mindset, with the ability to leverage data and insights to inform decision-making and measure performance
• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear, compelling manner
• Strategic thinker with a keen understanding of market dynamics, customer needs, and competitive landscape.

Benefits

• Medical, dental, vision benefits
• Flexible PTO
• 401(k)
• Flexible work from home policy
• Home office stipend
• Employee Assistance Program
• Gym/Wifi reimbursement
• Education assistance
• Parental Leave