Digital Content Marketing Manager

Role Overview

• Manage SEO strategy and execution from the Hybris to Shopify platform migration, ensuring traffic, rankings, and revenue are protected throughout the transition.
• Partner cross-functionally to define and implement SEO-friendly Shopify architecture, including URLs, templates, redirects, and indexation.
• Establish migration KPIs and monitoring, identify and mitigate SEO risks, and guide post-launch optimization to restore and grow organic performance.
• Develop and delivery the SEO-driven content strategy to improve organic search performance.
• Own and execute on-site SEO strategy for product and category pages, optimizing meta titles, descriptions, and H1s to drive organic performance.
• Lead the planning, creation, optimisation, and publication of blog content aligned with brand goals.
• Conduct keyword research and implement best practices to enhance site visibility.
• Analyse content performance and continuously optimise for engagement and rankings.
• Lead and manage the external SEO agency, collaborating on strategy, execution, and performance reporting to drive organic growth.
• Own the strategy and execution for LLM content optimization, setting priorities, roadmaps, and success metrics across AI search and retrieval experiences.
• Manage and develop onsite creator content production optimized for LLM ingestion, grounding, and citation.
• Establish scalable content frameworks, standards, and workflows that improve LLM discoverability, accuracy, and consistency.
• Act as the subject-matter owner for AI/LLM content strategy, influencing roadmap decisions and representing content in technical forums.
• Manage agency partner to create strategic outreach plans grounded in driving SEO value for key categories.
• Align with the Brand PR Manager to amplify wider brand campaigns through digital PR strategies.
• Work closely with the Onsite Content Team to ensure consistent storytelling across all digital touchpoints.
• Collaborate with cross-functional teams to align affiliate, PR, and influencer efforts for holistic campaigns.
• Provide regular reports on campaign effectiveness, affiliate performance, and digital PR impact.
• Stay updated on industry trends, competitor strategies, and emerging digital marketing techniques.
• Oversee and manage the affiliate and digital PR budget, ensuring cost-effective and high-impact investments.

Requirements

• Experience in digital marketing; PR and SEO content, preferably within the retail, e-commerce or consumer goods industry.
• Hands-on manager who balances strategic oversight with active execution of SEO tasks, ensuring ideas translate into measurable results.
• Ability to successfully use a range of Gen-AI tools in the creation of onsite copy; confidence prompting and editing.
• Proven ability to manage multiple project streams, stakeholders and agency partners.
• Proven record in leading affiliate and influencer marketing campaigns across a range of platforms / partners.
• Strong understanding of SEO best practices and content optimisation techniques.
• Strong analytical skills with experience using Google Analytics, SEO tools, and affiliate tracking platforms.
• Exceptional collaboration, communication, project management, and organisational skills to get things done at pace.

Benefits

• Product Allowance
• Hybrid and flexible working hours (3 days per week in the office)
• Summer Fridays (6 ½ days in July and August on Fridays)
• A day off for your Birthday
• 25 days holiday + Bank Holidays
• Work from anywhere for 2 weeks
• WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
• Career development allowance ( Personal allowance to use on career development)
• Private health care and or dental care (provided by AXA and DenPlan)
• Socials organised by Wellbeing and Feel Good group