Marketing Executive – Digital Advertising, Campaigns

Role Overview

• Plan, execute, and optimise paid campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Conduct regular performance analysis using GA4, Tag Manager, and platform analytics to improve ROI and lead quality.
• Develop ad copy, creative briefs, and landing page requests aligned with campaign goals.
• Manage campaign budgets, bidding strategies, and audience targeting to ensure efficiency.
• Support end-to-end execution of digital marketing campaigns, including email marketing (EDMs), remarketing, social media and content amplification.
• Coordinate organic and paid social campaigns across platforms (LinkedIn, Facebook, Instagram, TikTok), ensuring consistent brand voice and alignment with campaign objectives.
• Collaborate with the content and design teams to plan and publish engaging digital assets such as posts, short-form videos, infographics, and landing pages, when needed.
• Assist with content scheduling, community engagement, and performance tracking on social channels, when needed.
• Conduct A/B testing, tracking setup, and post-campaign reporting to evaluate and optimise results.
• Monitor competitor activities, industry trends, and emerging tools in digital advertising, social media, and content marketing.
• Coordinate with external vendors, agencies, or partners when needed (e.g., media platforms, ad credits, campaign support).
• Participate in brainstorming sessions for new marketing initiatives, product launches, or events.
• Contribute ideas for content marketing, SEO, website enhancements, or lead generation strategies.

Requirements

• 4+ years of experience in marketing or paid advertising (agency or in-house).
• Hands-on experience managing campaigns on Google Ads (Search & Display); exposure to LinkedIn Ads or Microsoft Ads is a plus.
• Familiarity with social media management (LinkedIn, Facebook, Instagram, TikTok) and content coordination.
• Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong analytical mindset with attention to detail and data accuracy.
• Excellent written and verbal communication skills.
• A proactive learner who enjoys testing, iterating, and optimising campaigns for better results.
• Ability to work independently and collaborate effectively with cross-functional teams.

Benefits

• Hybrid Work – Flexibility to work from home or the office.
• Professional Development – Grow and learn within a dynamic and supportive team.
• Competitive Compensation – Attractive salary and benefits package based on experience and skills.
• Collaborative Environment – Work with a passionate marketing and tech team that values innovation.