Product Marketing, Velocity (Mid-market & SMB) Segment

Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. The role focuses on shaping the go-to-market strategy for the Velocity segment, identifying growth opportunities, and optimizing demand generation efforts.

Responsibilities:

• Be the expert on our Velocity (mid-market and SMB) users
• Identify new growth opportunities using customer insights, sales data, and market trends, and translate this into actionable and repeatable GTM strategies and product roadmap recommendations
• Partner closely with the regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on our tech-forward ICP in target industry verticals
• Build compelling content and programming that bring Velocity users to Stripe, and then optimize and scale these programs
• Use data and insights from Sales and SD teams to identify opportunities to improve our sold funnel
• Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate Stripe and help our sales teams win
• Develop and own the program roadmaps and KPIs to ensure accountability and measure impact

Requirements:

• 11+ years of product marketing experience, preferably in B2B tech
• Deep understanding of the demand generation function, from top-of-funnel campaigns to field events and partner-led programs
• Results-orientation
• A builder mentality with a strong bias to action
• You are comfortable with ambiguity, know how to experiment, and adapt at pace
• Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives for executive and external audiences
• Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams
• High comfort toggling between strategy and execution—big picture to fine detail
• Proven ability to partner with Sales to build a high-velocity sales motion
• Optimistic about the future and relentless in advancing your goals
• Strong problem-solving and analytical ability, with a track record of a “test & learn” mindset
• A tendency to seek and value alternate views and an ability to earn stakeholder confidence quickly
• Power user (and builder) of AI-powered tooling
• Experience designing and scaling programs across multiple geographies